CyberImaging announced a new milestone in its partnership with Haircolorexperts (HCX), a national salon franchiser of salons specializing in affordable hair color, cutting and styling services. HCX has deployed CyberImaging as a cost-effective marketing and branding tool in 50 locations across the U.S., and most recently in Raleigh, NC’s Cameron Village. The company plans to open more than 5000 salons in North America by the end of 2010.
CyberImaging is an innovative digital imaging process that makes it possible for clients to preview new hairstyles and colors in a virtual environment. Proprietary imaging techniques are used to create photo-quality images of a client to preview n ew styles and colors prior to the service. HCX has deployed CyberImaging in all of its locations, executives said.